EP 34: Creating Choice with Brittany Scott

Episode 34: Creating Choice with Brittany Scott
Hosted by Katelyn Calhoun

This week on Crafted Connections, we’re sitting down with Brittany Scott — founder and CEO of GROW WIWO (Grow With Women) — for a conversation about curiosity, connection, and creating spaces where women can thrive both personally and professionally.

Brittany’s story is one of resilience, leadership, and redefining what it means to build community. From her early years as an athlete and educator to launching multiple wellness and empowerment ventures—including Mom Gets Moxie and GROW WIWO—she’s turned challenge into purpose.

In this episode, we explore how curiosity fuels connection, why vulnerability is a strength in leadership, and how Brittany’s personal journey—including her experience as a survivor of domestic abuse—shaped her mission to empower women with resources, confidence, and choice.

It’s an honest, heartfelt conversation about what happens when you stop pretending to have all the answers and start building from authenticity.

What You’ll Hear in This Episode:
🌱 The journey from teacher to founder and CEO of GROW WIWO
💪 How being “a little bit curious” can change everything in business and in life
💼 Lessons from corporate life—and getting fired—that led to entrepreneurship
💬 Why vulnerability creates stronger communities and braver leaders
❤️ The personal story behind Brittany’s passion for empowering women with choice and voice

Content Note: Timecode - 32:40 to 40:00
 This episode includes discussion of domestic violence beginning around the three-quarters mark. Please listen with care and skip that section if needed.

You Can Connect with Brittany + GROW WIWO:
🌐 Website: growwiwo.com

📲 Instagram: @GROWWIWO

🎟 Use code MUNCIE2025 for $50 off your GROW Muncie Conference ticket on October 21!

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Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.

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